8: Big cadeau from Monsieur: we will NOT being book talks until Friday. My spidey-senses were tingling today, and I had the distinct impression that there is an elevated stress level in the class. So, rather than having the class key my car, we will put the book talks off until Friday. Tomorrow, we will work on our movie-making. The goal will be to complete a 3-Act play framework, list the beats of the film, and begin hashing out some dialogue.
7: We are studying advertising, and we're using a 3-pronged approach: 1. View the ad 2. Analyze the ad and 3. Evaluate the ad. What can you do to help, you ask? Well, here are some terms being bandied about in class; perhaps you could ask your child to define them (in the context of advertising): cluttered, contrast, clean, focus, dramatic, law of thirds, bandwagon, and convenience.
Finished that already? Still want more? Here you go: many students have difficulty stepping outside of themselves and seeing an ad through the eyes of the target audience. As such, they will make judgements based on their opinion (as a 12 or 13-year old), rather than evaluating the ad's effectiveness vis-a-vis the target audience. We are practising this in class, but it sure wouldn't hurt to do some additional viewing at home. By showing ads to your child, start off by asking: "Who is the target audience for this ad?" and then get them to justify their answer. This would be a huge help. Thanks.
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